Digital Angel Corporation an advanced technology company in the field of animal identification and emergency identification solutions, has announced that its subsidiary Destron Fearing has won a bid to be the primary supplier for the Servicio Nacional de Sanidade Agrária (SENASA), an agency affiliated with the Agricultural Ministry of Peru, with electronic identification equipment for the country’s official cattle ID program.

According to an official release, Destron Fearing provides a full complement of radio frequency identification products and software solutions to automate the collection of critical livestock production and carcass information. Individual and herd information can then be easily transferred between all parties involved in the production and retail of meat products. Information sharing allows the food industry to meet the discriminating demands of the market place.

According to the business deal SENASA will purchase around 140,000 electronic identification tags in the next 12 months. Destron Fearing will also provide additional identification tags as well as Destron Fearing applicators and readers as part of the nation’s official cattle identification program. RFID panel tags and RFID button tags will be customized by Destron Fearing in order to match the Peru’s official country code and will program specific sequence numbers for the different areas of the country.

Both RFID panel tags and RFID button tags are well suited with Destron’s DTR4 hand-held reader. The DTR4 stores more than 2,000 individual numbers and can verify individual animals within a pre-loaded list that is International Committee for Animal Recording (ICAR) approved, FCC (News - Alert) approved, and meets SENASA market specifications.

Dan Ellsworth, vice president of sales and marketing has said that through the bidding process they are able to demonstrate Destron Fearing’s superior technology by highlighting the robust nature of their RFID products. The quality of Destron Fearing tags, applicators, and hand held readers are tested and their durability and competitive pricing showcased the full value proposition they offer to the market. They see additional opportunities in South America, and believe the experience and knowledge of their international sales director for Central and South America, Dr. Roberto Gerios, offers Destron Fearing a strong presence in the region.