RF Monolithics, Inc., a provider of solutions-driven, technology-enabled wireless connectivity for a broad range of wireless applications, announced expansion of M2M group with the addition of a business development position.
Tim Cutler has been promoted to director of M2M business development, reporting to Farlin Halsey, senior vice president of marketing and M2M business.
Officials with RF Monolithics (News - Alert) said that the business development position held by Cutler will be charged with helping to drive the implementation of the M2M Business plan by focusing the company’s business development efforts on key accounts and targeted markets as well as the coordination of module projects under the company’s collaboration agreement with Murata Manufacturing Company Ltd. that was announced on Aug. 24 this year.
Company officials said that Cutler also will be responsible for aligning M2M sales and marketing initiatives with product development roadmaps and release schedules.
Business development will transition account relationships to the sales team as the development programs mature into production programs.
"We continue our strategic focus on the M2M market and particular emphasis on wireless sensor networks,” said Farlin Halsey.
Halsey said that with the promotion of Cutler to director of M2M business development, the company is increasing resources to this major initiative.
He said that Cutler’s 12 years in module sales, marketing and product line management provide him with an impressive knowledge base concerning RFM's technology, M2M market trends and emerging applications.
"I am excited to serve as director of M2M business development during the implementation phase, as I have previously been a strategy development team member and am convinced this initiative represents an outstanding opportunity for RFM to exploit its capabilities in very attractive markets,” said Cutler.
“I will remain very involved in identifying and facilitating collaboration projects with Murata, working with them to open up product and market opportunities for both companies. We believe our combined wireless solutions offerings are some of the broadest in the industry, particularly for homeland security, industrial and medical markets," he said.
Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.Edited by
Tammy Wolf