Subscriber data management market is expected to hit $1.5 billion by 2014, according to Infonetics Research.

The market research firm Infonetics Research (News - Alert), in its updated 2010 Subscriber Data Management Software and Services market size and forecast report, noted that the worldwide subscriber data management (SDM) market, including SDM software and services for both wireline and wireless networks, is forecast to grow rapidly over the next few years, hitting $1.5 billion in 2014.

Infonetics' worldwide and regional Subscriber Data Management Software and Services provides market size, forecasts through 2014, and in-depth market analysis for fixed line and mobile SDM services and SDM software, including data federation software, identity management software, and the subscriber and device data aggregation engine.

According to the report, the machine-to-machine (M2M) market is driving SDM investment in Europe, and will soon in North America as well, as operators implement solutions to better track the data that is sent between devices and making that data available for use by applications

The report noted that there is growing interest among operators in viewing subscriber data as a marketable asset that can be exposed to third parties, such as mobile advertisers or third-party content developers

Operators are also investing in SDM platforms to enable them to extend the life of their existing home location register (HLR) platforms and defer their investment in home subscriber server (HSS

"The focus of the subscriber data management market is moving away from applications toward a backend database that can act as a consolidation point for subscriber data from multiple sources, including IT systems such as CRM, billing, and fulfillment,” said Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research, in a statement.

Levine said that as this occurs, IT vendors with master data management capabilities will begin influencing this space and potentially even impact the market share of traditional SDM suppliers.