In this growing competitive marketplace, Webtech Wireless has introduced its new corporate identity that will not only encompass the values of the Webtech Wireless brand and its products, but will also help it stand out against its competitors. The company is provider of vehicle fleet location-based services and telematics technology.

According to a press release, the new identity will be affected to all marketing and communications materials, including the launch of a new website slated for early next month. The new identity organizes and rationalizes the company's brands under a single corporate (umbrella) brand, with its three distinct product brands.

In a statement, Scott Edmonds, Webtech Wireless' president and chief executive officer said that, “The idea of rebranding Webtech Wireless was first raised following the acquisition of Grey Island and its InterFleet and NextBus brands and it was clear that the company is transitioning from a single solution company (Quadrant) to one that could offer a comprehensive set of tightly integrated business solutions to an ever increasing variety of customers.”

He added that the new brand identity is a logical step that communicates, to all stakeholders, that the company continues to offer very specialized products and services, and that these are strengthened even more as an integral part of the new Webtech Wireless brand family.

The company will also reinvigorate its “Telematics for the Planet” tag (News - Alert) line, by applying it to all of its activities. Telematics for the Planet represents a versatile commitment to develop cost effective, location-based technologies that benefit environment by decreasing vehicle use and resultant CO2 and pollutant generation, as well as making reference to the company's global presence.

The new Webtech Wireless logo icon – a “W” constructed of three stylized arrows – will be used for the Corporate, InterFleet and Quadrant brands. Its design subtly conveys both corporate and product brand attributes: precise, efficient, direct, purposeful, fast and focused.

 In other company news, TMCnet reported that WebTech Wireless (News - Alert) Inc. has completed the previously announced review of its InterFleet operating subsidiary.