Laird Technologies (News - Alert), a provider of customized performance-critical components and systems for electronics and wireless products, announced it signed Farnell as its European distributor for its wireless and M2M products.

Laird Technologies’ wireless M2M product solutions include radio modules, ZigBee radio modules, Bluetooth radio modules and WLAN radio modules.

A leading multi-channel, high service distributor, Farnell supports engineers and purchasing professionals with products such as electronic components and industrial products. Farnell’s multi-channel approach includes fully transactional Web sites, contact centers, field sales force, trade counters, branch network, catalogs and direct mail.

“Laird Technologies is very excited to be signing Farnell as a European distributor for its wireless and M2M products,” said Ketan Patel, European Sales and Distribution manager, Telematics & Wireless M2M, Laird Technologies, in a statement.

“A wide range of ordering options allows Farnell to easily supply OEMs, system integrators, and designers with Laird Technologies’ wireless modules that suit all price ranges,” Patel added.

Laird Technologies offers high-performance wireless modules utilizing Bluetooth technology, as well as integrated antennas and electronic components. The company’s broad selection of M2M products provides solutions for the automotive, telematics, healthcare, EPOS, retail, finance, and security, as well as asset management markets.

Farnell employs more than 1200 people in more than 20 countries around the world and trades in over 100. With over 500,000 products in stock from over 3000 suppliers, its product continues to expand, offering our customers the very latest technologies.

Laird Technologies, a unit of Laird PLC, employs over 12,000 employees in more than 48 facilities located in 16 countries.

Recently, Laird Technologies announced the release of its new WTS2333C-FRSMM WiMAX (News - Alert) external wireless dipole antenna. Specifically designed for portable devices, this rugged external wireless antenna offers an omni-directional radiation pattern, and emits power consistently and evenly in all horizontal directions in one plane.