Norwalk, CT, May 5, 2011— TMC and Crossfire Media today announced that the M2M Evolution Conference, taking place at ITEXPO (News - Alert) on Sept. 13-15, in the Austin Convention Center, is expanding to take on a B2B focus. M2M Evolution will examine the strategies and technological requirements that businesses and carriers need, and it will focus on the intersection of technology, regulatory issues, end user applications, and the ROI associated with M2M technology.

TMC (News - Alert), Crossfire Media, and newly appointed Conference Chairman Nikki Cuban, of OnAsset Intelligence, have redesigned the conference content to address a wider range of topics. Current sessions featured in the M2M Evolution Conference include:     

M2M is Here and Now - the world’s leading analysts will come together to provide their perspective on the real story behind M2M’s coming of age

• The Value Is Guaranteed! Insuring M2M – shares the insurance industry’s view on using M2M to protect the supply chain
• Asset Management via Land, Air and Sea – reveals M2M solutions that can be implemented across all environments
• Security, Recovery and Risk Management – identifies technology and relationships needed to monitor and protect assets against accidents, crimes, and forces of nature
• Testing your Compliance IQ – presents a myriad of compliance requirements and identifies solutions to address them
• Extending M2M via Integrators - discusses the role of the integrator and identifies best practices across the entire supply chain
• Going Mobile with the M2M Message – a panel of operators will discuss how they solve problems across specific markets
• The Hidden Value of Embedded M2M – identifies ways to expand relationships with shippers to gain more “sense” about deliveries.

Additional sessions are still in development. Anyone interested in submitting a proposal to participate should contact Crossfire Media’s Carl Ford.

“We’ve learned much in the three previous iterations of the M2M Evolution Conference, and we’re using this experience to develop an event that presents the subject matter that businesses care about the most,” said Crossfire Media’s Carl Ford (News - Alert). “Our September show will present case studies and deployment stories from companies that are using M2M technology on a daily basis to improve their customer service, enhance their brands, and ultimately improve their bottom lines. We’re looking forward to a great show, and we invite everyone to take a further look at what we’re presenting in Austin this fall.”    

Registration for the M2M Evolution Conference is now open. Sponsorship, branding and advertising opportunities are also available, and interested parties should contact Anthony Cassio. Members of the media can reserve media credentials by contacting Todd Keefe at For Immediate Release PR. 

About Crossfire Media:

Crossfire Media is an integrated marketing company with a core focus on future trends in technology. We service communities of interest with conferences, tradeshows, webinars, and newsletters and provide community websites with the latest information in our industries.

About TMC:

Technology Marketing Corporation (TMC) is a global, integrated media company that helps clients build communities in print, in person, and online. TMC publishes the Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, NGN and InfoTECH Spotlight magazines.  TMC is the producer of ITEXPO, the world’s leading B2B communications event. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries.  In addition, TMC runs multiple industry events: 4G Wireless Evolution; Smart Grid Summit; M2M Evolution; Cloud Communications Expo; SIP Tutorial; VIPeering; Business Video Expo; Regulatory 2.0 Workshop, DevCon5: The HTML5 Development Conference; CVx; Digium (News - Alert)|Asterisk World; StartupCamp; MSPAlliance MSPWorld and more. Visit TMC Events for a complete listing and further information.

TMC Contact:

Todd Keefe (News - Alert)

For immediate Release PR

617-262-1968 x 101

Todd@firpr.com