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May 18, 2011

T-Mobile USA Selected RACO Wireless as Preferred Partner to Foster M2M Growth


A RACO Industries (News - Alert) subsidiary and a key provider of wireless data solutions to the machine-to-machine industry, RACO Wireless has recently been named preferred partner for M2M new business development and operational support by T-Mobile (News - Alert) USA.

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A T-Mobile partner for ten years, RACO claims to specialize in delivering a data solution portfolio based on innovation, flexibility, and reliability.

RACO is known for its Omega Management Suite (OMS), a robust information tool designed to provide advanced reporting and alerting features including: real time SIM monitoring and reports, overage reports and alerts, SIM activation and maintenance, SIM management, web based billing, and APN system hardware status monitors. RACO claims to offer Wireless provides a variety of connectivity options and customizable data rate plans that can meet the needs of any unique M2M application.

As part of the partnership, John Horn, national director of M2M for T-Mobile, who has been instrumental in expanding T-Mobile’s M2M business, will be joining RACO Wireless as the company’s new president. The M2M expert is expected to continue to drive the same innovation and growth in the M2M space at RACO Wireless.

“John Horn is an outspoken evangelist and visionary for the M2M industry and brings a decade of experience to RACO Wireless. With his experience and our expertise and technology platform, we will continue to expand on T-Mobile’s goal of being the easiest to do business with in the M2M space,” CEO of RACO Wireless Rob Adams (News - Alert) noted in a statement.

As a preferred vendor of T- Mobile, RACO Wireless will connect new business to T-Mobile’s network while T-Mobile will continue to provide connectivity and support for existing partners.

“In our focus and effort to grow the M2M business and maintain T-Mobile’s position as a market leader, we are partnering with one of the best in the business to provide even better support and tools to help expand our market share,” director of wholesale, T-Mobile USA Stan Simpliciano commented in a statement.

RACO Wireless recently selected Calysto Communications (News - Alert), a global public relations and social media marketing firm focused on the communications industry, to manage its public relations, marketing communications and social media marketing.

Want to learn more about M2M technologies? Then be sure to check out the M2M Evolution conference, collocated with TMC’s (News - Alert) ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. The M2M Evolution Conference is for those industry professionals interested in capitalizing on a rapidly growing segment of the telecom industry. The M2M Evolution Conference embraces the any-to-any strategy of the Internet today. Co-sponsored by TMC Partner Crossfire Media, it showcases the solutions, and examines the data strategies and technological requirements that enterprises and carriers need to capitalize on a market segment that is estimated to grow to $300 Billion in the year ahead. To register, click here.


Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves
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