ORBCOMM (News - Alert) Inc., a global satellite data communications company focused on two-way Machine-to-Machine (M2M) communications, is proud to announce that Novus International, Inc. (Novus), a global leader in animal nutrition and health, has received the American Feed Industry Association's (AFIA) first-ever Information Technology (IT) Innovation Award for their bulk liquid inventory management solution enabled by ORBCOMM's satellite network.

Novus deployed ORBCOMM's satellite network in 2009-10 to upgrade its AIMS infrastructure with a purpose of improving inventory management throughout the bulk liquid supply chain. Like Novus, many companies have chosen OBCOMM’s solutions to ensure precise, dependable and near real-time inventory readings 24/7.

"We congratulate Novus for receiving this national award in recognition of their vision and innovation in technology development," said Marc Eisenberg, Chief Executive Officer of ORBCOMM, in a press release. "We are pleased to play a role in enabling Novus's customer inventory management system by integrating our satellite communications network with their leading-edge remote monitoring technology to provide a solution that improves the efficiency and performance of their bulk liquid supply chain."

"Our AIMS system along with the inclusion of ORBCOMM's satellite network have improved the reliability of our entire supply chain operation and upgraded the telemetry system to a sustainable technology platform," said Thad Simons, Chief Executive Officer of Novus International, Inc., in a press release. "Our partnership with ORBCOMM and the resulting improvements in these areas have helped Novus attract new customers, retain existing customers and yield measurable improvements to our liquid feed business operations. This system also embodies our concept of Innovation Through Integrity --a key theme of our company's 20th anniversary celebration this year."

This is not the first time ORBCOMM has earned praises for its solutions. Recently, Field Intelligence, Inc. and Controls, Inc. partnered to provide a monitoring solution for the diesel and natural gas engine market using ORBCOMM's satellite communications services.

Want to learn more about M2M technologies? Then be sure to check out the M2M Evolution conference, collocated with TMC’s (News - Alert) ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. The M2M Evolution Conference is for those industry professionals interested in capitalizing on a rapidly growing segment of the telecom industry. The M2M Evolution Conference embraces the any-to-any strategy of the Internet today. Co-sponsored by TMC Partner Crossfire Media, it showcases the solutions, and examines the data strategies and technological requirements that enterprises and carriers need to capitalize on a market segment that is estimated to grow to $300 Billion in the year ahead. To register, click here.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves