The M2M market is an emerging sector that is transforming customer experience tremendously and, although there are still many hurdles to cross before the M2M communications market can really take off, IT Analysts predict that it is all set to become one of the 'great mobile communications success stories of the next ten years.’

According to the press release, tremendous growth is expected in the worldwide enterprise cellular M2M market and connectivity revenue is forecast to double in the span of five years. M2M connections will more than double during this period and revenue will apparently follow suit.

While on the one hand operators will have tremendous opportunities to drive revenue, they also have to gear themselves for the challenges that M2M is likely to bring in its wake.

According to the analysts, a fragmented target market caused by the conflicting requirements of various verticals is a matter of concern and operators need to tackle this urgently. While services in healthcare, transportation and finance are growing, M2M device connections in the industry sector is actually galloping and is slated to touch the one billion mark by 2010.

Mobile carriers need to remember that scalability and flexibility are required to maximize revenues in a hypercompetitive market. Analysts suggest that operators adapt their business models as rapidly as possible so that add value added data application can be an additional source of revenue.

Increase in customer demands dictated by the growth in smartphones has, according to the analysts underscored the importance of real-time capabilities. Hence providing businesses with customized solutions in real-time will probably be the key to success.

Orga Systems, which offers choice for real-time charging and billing , flexible tariff configuration and simulation features that help to launch these offers and service bundles, claims to be well positioned to promote profitable M2M business. The fact that its services and products integrate well into IT processes and value chains apparently render credence to its claim of enabling 'profitable business for a variety of industries.'

The M2M Evolution Conference will be collocated with ITEXPO (News - Alert) West, the world’s premier IP communications event, to be held Sept. 13-15 at the Austin Convention Center in Austin, TX.  M2M Evolution will include a series of analyst insight, case studies, and roundtable discussions and will show attendees how to exploit this technology to minimize destruction, fraud and theft across all vertical markets.  Don’t wait. Register now. 

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