Telecom service provider Telefonica (News - Alert) and Masternaut, a provider of solutions for managing the mobile workforce, announced their agreement to jointly market telematics-enabled fleet management services.

Leveraging telematics-enabled fleet management services, businesses can improve cost savings significantly and deliver improvements in customer service and employee safety.

The crucial part of the agreement is that both Telefonica and Masternaut will share product roadmaps to create future products. With this partnership, Telefonica can advance towards its goal of improving revenue generation beyond connectivity.

“With this agreement, Telefonica demonstrates the capacity for responding to customer's needs in the growing M2M market,” said Carlos Morales, Global M2M director of Telefonica, in a statement. “We are convinced that Masternaut's products will enable us to offer quality and comprehensive solutions covering all elements of the value-chain.”

As per the marketing agreement, Masternaut will provide fleet management services, applications, platforms and technical support, while Telefonica will contribute with its commercial network, including pre- and post-sales support, and customer care.

The agreement enables Telefonica's teams to have access to Masternaut's telematics products and services. The two companies will market products designed to target the growing sustainable fleet market, where customers can benefit from fuel savings of up to 20 percent through driver behavior management.

“This innovative partnership with Telefonica represents the next step in the evolution of the global fleet management market,” said Bill Henry (News - Alert), CEO of Masternaut. “Together we will leverage Masternaut's leading products and Telefonica's commercial capabilities to deliver valuable solutions for both large enterprise and mid-sized companies.”

In 2010, Cybit, a vehicle tracking company, and Masternaut announced that they combined to form a single, pan-European telematics company. The new Masternaut will offer industry-leading products and services, broad geographic reach and financial strength, creating the largest 'pure play' telematics supplier in Europe.

Want to learn more about M2M technologies? Then be sure to check out the M2M Evolution conference, collocated with TMC’s (News - Alert) ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. The M2M Evolution Conference is for those industry professionals interested in capitalizing on a rapidly growing segment of the telecom industry. The M2M Evolution Conference embraces the any-to-any strategy of the Internet today. Co-sponsored by TMC Partner Crossfire Media, it showcases the solutions, and examines the data strategies and technological requirements that enterprises and carriers need to capitalize on a market segment that is estimated to grow to $300 Billion in the year ahead. To register, click here.

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