Aeris (News - Alert) Communications, a cellular service provider established exclusively for machine-to-machine (M2M) communication, announced the appointment of Steve Millstein as the company’s managing director.

Millstein will be leading its automotive practice, a press release from the company said.

“We are proud of our market position today as a part of the Hyundai Blue Link program, and with two additional automotive OEMs beginning deployment this year with Aeris, it is exciting for us to have Steve on board to grow our business even more,” said Marc Jones, CEO of Aeris Communications, in a statement.

The main task of Millstein will be to accelerate the growth of the automotive practice through partnerships, innovations and industry knowledge in the automotive space.

“Aeris just flat out gets it,” said Millstein. “They are one of the most responsive companies in this market and the decision to join was easy after I had a chance to understand their road map for the future. They are clearly the leaders in this space and provide customers with the highest quality network coupled with unparalleled network management.”

Aeris Communications claims that its network is optimized for technical data transmission and device management. The addition of Steve is expected to strengthen the team and its automotive communications practice. Steve led ATX to industry leadership and we look forward to his contributions and business insights.

Recently, Aeris Communications announced that Hyundai Motor America, a top automobile company, tapped Aeris connectivity for launching Blue Link telematics program in 2011. Aeris Communications and Hyundai worked together to optimize the performance of Blue Link.

Leveraging the unique AerFrame platform from Aeris, Hyundai will be able to reach and manage its vehicles in combination with their specialized cellular network infrastructure, company officials said.

Want to learn more about M2M technologies? Then be sure to check out the M2M Evolution conference, collocated with TMC’s ITEXPO East 2012taking place Jan. 31-Feb. 3 2012, in Miami, FL. The M2M Evolution Conference is for those industry professionals interested in capitalizing on a rapidly growing segment of the telecom industry. The M2M Evolution Conference embraces the any-to-any strategy of the Internet today. Co-sponsored by TMC (News - Alert) Partner Crossfire Media, it showcases the solutions, and examines the data strategies and technological requirements that enterprises and carriers need to capitalize on a market segment that is estimated to grow to $300 Billion in the year ahead.

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