BillingViews has revealed five major problems to NFC mobile payment adoption by way of security, availability of handset, messaging and hygiene and presence of terminals. The company also indicated that Machine-to-Machine communications can offer a far greater opportunity for NFC as opposed to mobile payment adoption.

In a release, Alex Leslie, publisher of BillingViews, said that, “Connecting machines will be the next big transformation in how we live. The machine-to-machine opportunity is as big as the telecoms revolution that occupied the last century.”

Leslie is of the opinion that the drive for NFC as a mobile payments enabler has been to a very large extent misplaced and misguided, as he believes that NFC can harness far greater opportunities by enabling machine-to-machine communications.

Leslie went on to say that, “The communications industry needs to see the bigger picture and associate NFC with M2M to understand the true scale of this opportunity. Almost every other industry is inventing and articulating solutions based on M2M technology and many of them will be enhanced by NFC capabilities. Add to those vertical opportunities the huge opportunities for NFC in proximity marketing and opt-in mobile advertising and it is more likely to be the catalyst for truly universal personalized communications and service provision than a payments tool.”

The findings and perspectives of BillingViews have been published by the company online. The slideshow has been titled “Five Problems for Near Field Communications…and One Solution.”

In other news, looking to establish benchmarks for communications operators and determine industry leaders in Facebook (News - Alert) Marketing, BillingViews has introduced its Facebook Success Index, the company has announced.

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