Telecom service provider Etisalat has announced an agreement with Pacific Controls, a global automation company, to jointly work towards offering machine to machine (M2M) applications and support to telco’s clients.

“This agreement with Pacific Controls represents a great opportunity for both partners to harness the potential of M2M solutions across industries,” said Abdulla Hashim, senior vice president for Business Solutions at Etisalat (News - Alert), in a release.

The agreement calls on Etisalat to collaborate with Pacific Controls to deploy applications that rely on its mobile business data service through its 3.5G network for M2M communication. Pacific Controls is expected to provide Etisalat’s customers the technical support for development of solutions and for ongoing support thereafter.

Etisalat expects to work closely with Pacific Controls to utilize the joint expertise to offer attractive value propositions for companies across different verticals, facilitating business efficiency and increased productivity as well as helping enterprises become greener.

M2M technology allows intelligent machines to talk to each other via Internet to automate the collection of essential data faster. With M2M equipment monitoring control services, remote asset owners can monitor, manage, and optimize operation of remote equipment without traveling to or maintaining staff at the equipment site.

M2M solutions include a network comprising of sensors, middleware, software and applications that help improve efficiency and quality by tying together a myriad of sensors with mission critical applications such as asset management, enterprise resource planning (ERP), and customer relationship management (CRM).

“Information and Communications Technology (ICT) is the new dimension to managing Climate Change, and is the future of all telecommunication operators starting with M2M to enterprise applications,” said Dilip Rahulan, chairman and CEO at Pacific Controls Systems.

He said that ICT-based monitoring, feedback and optimization tools can be used to reduce both at every stage of a building's life cycle, from design and construction to use and demolition.

Earlier this week, the company showcased its latest technologies in green building at a trade event in Abu Dhabi.