Newsflash. The United States is the most saturated market for cell phones in the world.
I have had quite a few conversations with carrier friends and they are looking for the right mix in M2M.
The disconnect is that the verticals need integrators and the carriers need them too.
If you are a VAR with any insight into your customer base, the opportunities are enormous for you to match a specific solution sell it to your existing customers.
And repeat it
And repeat it.
A friend sat me down recently. See, he was selling services with Verizon (News - Alert) back in the day. The company that started off with just him now has a staff of 20 people.
There was a period after in the early 1990s where a VAR with a carrier had a recurring revenue stream that was just mind-bogglingly good.
Those days are gone.
But happy days are here again thanks to M2M.
If you need help in understanding this let me break it down for you.
ATT: http://www.business.att.com/enterprise/Family/enterprise-mobility-enterprise/m2m_business/
Clearwire (News - Alert): http://developer.clear.com/wiki/activation-provision/Device_Platform_Solution
Iridium (News - Alert): http://www.iridium.com/Solutions.aspx
Sprint: http://www.poweryourideas.com/
T-Mobile (News - Alert): http://www.t-mobile.com/templates/generic.aspx?passet=Pro_Pro_PartnerNetwork&WT.z_unav=ftr__developers
Verizon Wireless: http://www.verizonwireless.com/pdfs/mvno_brochure.pdf
You can also assume that the cable operators will be interested in the near future.
As for applications, I am constantly amazed at the nuances of the device discussions.
Telemedicine goes from remote monitoring to pill ingestion.
Transport: From Fleet management to logistics support.
Digital Signs: From marketing to government services.
And it goes on… So do me a favor and ask your favorite customer these three questions.
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If I gave you a way to track your customers, your equipment or your people what would you want to do with it?
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If you had this ability where would you need it, geographically, locally, nationally, worldwide?
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How much would you save or make from my implementing this for you.
Good Luck, Good Selling.
Carl Ford (News - Alert) is a partner at Crossfire Media.Edited by
Marisa Torrieri