A European Location Study 2010 has been published by PTOLEMUS Consulting Group. PTOLEMUS Consulting Group is an international strategy consultancy. The study which is a first of its kind for PTOLEMUS is set to become the industry's reference document. Positioning technologies as well as the devices and markets affected by them are included in the 230-page technology and market study.

 

The next five years will see the doubling of the location market, according to the study. The study also concludes that by 2014, positioning sales are expected to reach €1.5 billion.

 

A 120-page free study is available at www.PTOLEMUS.com/study. It also includes a detailed assessment of 18 existing and new positioning technologies. These include in-depth comparisons of Galileo, GPS III and Glonass. The links between "upstream" location technologies and "downstream" devices, applications and companies, such as handset vendors and content providers are analyzed in the Free Study. 11 key growing applications and services including E112, indoor location, eCall, Pay As You Drive, location-based advertising, etc. are included in the study. The Free Study also includes a breakdown of the potential of these 11 applications and services. Also included in the Free Study are case studies on IP location by Quova and Wi-Fi positioning by Navizon.

 

In a release, Frederic Bruneteau, managing director for PTOLEMUS said, "Apple, Google and Nokia (News - Alert) have assigned location as the key battlefield in the war to win mobile phone users. However, until now, there was no report that covered the whole industry, across all vertical sectors, from automotive to tablet PCs. The Full European Location Study is the most complete analysis and reference document available today for location-based services and positioning companies and investors."

 

One-hundred interviews of key industry players are the basis for the study.