Infonetics Research (News - Alert) announced that it has published its Continuous Research Service or CRS series of analyst notes and surveys about the next gen OSS and policy market.

Official sources added that the research firm published the DM Deployment Strategies: Global Service Provider Survey report this month. The survey highlights operator’s subscriber data management deployment strategies that include primary drivers behind their investments, vendor selection criteria and SDM integration efforts.

Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research said, “Creating a consolidated source of subscriber information poses a significant challenge to operators, which a growing number of operators are overcoming with the help of subscriber data management or SDM.”

“The results of our recent survey show that operators view SDM as a valuable tool for quickly rolling out new services and for better identifying cross-sell and upsell opportunities. With consolidated and analyzed subscriber data, operators can take a more sophisticated approach to their service delivery strategies, including customer segmentation, marketing, and customer retention and loyalty programs,” Levine added.

The highlights of the SDM Deployment Strategies include top drivers for operators to deploy subscriber data management tools for hastening delivery of new services, upsell new services to subscribers and also to understand subscriber preferences.

The SDM initiative’s success depends on executive-level endorsement and collaboration across data silos. Also the Machine-to-Machine or M2M services represent a high growth area in the SDM space with 75 percent of respondents reporting plans to use SDM to support M2M by 2013.

Also Infonetics analysts revealed that operators are deploying SDM hand-in-hand with complementary systems like identity management and home subscriber servers or HSS.

To conduct the SDM strategies survey, Infonetics Research interviewed purchase decision-makers at telecom service providers in North America, EMEA, and Asia Pacific that have a subscriber data management solution already deployed or those who plan to deploy one by 2011.

The survey incorporated responses of company executives who possess a detailed knowledge of their company’s SDM software and integration services and subscriber databases, including HLR, HSS, and ngHLR. Service providers who participated in the survey include two of the largest operators in North America and one of the largest operators in Asia, smaller emerging wireless operators in Europe and North America, and several other operators who offer machine-to-machine solutions.