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August 18, 2010

Want to See the Big Family Picture: Vizitme


If you are on a social network, who are you trying to communicate with and what are you trying to communicate?

If you could store and save the pictures to a frame in your families homes would you prefer that to wall posts on Facebook (News - Alert)?

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I was very impressed with the analysis done to create a consumer product that provided an active experience of capturing pictures with the passive delivery of a network.

The Vizitme, is more than a website for content delivery partition to support your frame, it’s a networked device that with preloaded responses to your senders that allows a dialogue. 

There have been lots of electronic frames, but a product that takes advantage of the cloud and enables emails to the frame in a protect manner strikes me as a good move.

In some ways it reminded me of the slingbox connection to my home TV. In this case It was the camera on my smartphone. As we talked about the product and its uses, I found myself finding more and more interesting ways to connect to the frame to communities of interest.

From Isabella Products perspective, the goal is to find the channel partners that deliver to markets with content. 

While family pictures are particularly personal, content based solutions represent opportunities that could include a variety of new markets.

Other Vizit models are being built for supporting the existing picture frame market and the youth market.

They have been working with partner carriers ATT and Rogers with other deals in the works. They are also working with certain retailers that could represent a combination of service and product (e.g., Sears portraits).

We kept finding more ways to take advantage of the system. I think you will too.

http://vizitme.com/index.php


Carl Ford (News - Alert) is a partner at Crossfire Media.

Edited by Stefania Viscusi
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